{"title":"Creative Entrepreneurship Books","description":"","products":[{"product_id":"almost-lost-arts","title":"Almost Lost Arts","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAlmost Lost Arts\u003c\/em\u003e features the stories of 20 artisans who have devoted their lives to preserving traditional techniques.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom globemakers and bookmenders to cassette tape manufacturers and neon sign makers, the profiled artisans represent a diverse mix of media, ages, genders, and cultural backgrounds.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGorgeous photographs reveal these craftspeople's studios from places like Oaxaca, Kyoto, Milan, and Tennessee. \u003cbr data-mce-fragment=\"1\"\u003e• Each maker is accompanied by an in-depth profile telling their story\u003cbr data-mce-fragment=\"1\"\u003e• Features two essays that discuss the challenges and rewards of engaging deeply with the past\u003cbr data-mce-fragment=\"1\"\u003e• An inspiration to makers, collectors, and history lovers\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAlmost Lost Arts\u003c\/em\u003e is a celebration of tactile beauty and a tribute to human ingenuity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book takes readers in-depth with each artisan and explores how people around the world are saving traditional arts from obscurity.\u003c\/p\u003e","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":38863684305081,"sku":"9781452170206","price":180.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/almost-lost-arts.webp?v=1705242878"},{"product_id":"the-big-leap","title":"The Big Leap","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDitch your nine-to-five and become your own boss with this insider's guide to freelancing from Martina Flor, a leading designer, educator, author, and entrepreneur. \u003ci data-mce-fragment=\"1\"\u003eThe Big Leap\u003c\/i\u003e covers all aspects of starting your own business, from practical skills like identifying potential clients and pricing projects to important big-picture topics like managing time and finances, diversifying income streams, and taking care of your most important tool—you!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFlor demonstrates each concept with helpful case studies pulled from her own journey from freelance designer to influential, international business owner. Creatives across disciplines will benefit from this thorough and easy-to-follow career guide, including designers, illustrators, photographers, programmers, writers, and editors.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDownload Martina Flor's \u003ca href=\"https:\/\/thebigleapclub.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/thebigleapclub.com\/\" target=\"_blank\"\u003efree book bonuses\u003c\/a\u003e for \u003cem data-mce-fragment=\"1\"\u003eThe Big Leap\u003c\/em\u003e!\u003c\/p\u003e\n\u003cp id=\"author\" data-mce-fragment=\"1\"\u003eMartina Flor is a designer, letterer, author and founder of a leading studio in Lettering and Custom Typography in Berlin. She started her practice in 2010, and since then has worked for clients all over the globe, such as Mercedes Benz,The Washington Post, Lufthansa, and Vanity Fair. Martina teaches extensively on her own series of online and offline workshops and courses. 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It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEditor: victionary\u003cbr data-mce-fragment=\"1\"\u003eSpecs: 190 x 255 mm, 280 pp\u003cbr data-mce-fragment=\"1\"\u003eFormat: full colour, soft cover with dust jacket\u003cbr data-mce-fragment=\"1\"\u003eRelease date: December 2019\u003cbr data-mce-fragment=\"1\"\u003eLanguage: English\u003cbr data-mce-fragment=\"1\"\u003eISBN 9789887903390\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton type=\"button\" class=\"btn btn--clear btn--square\" data-product-description-close=\"\" data-mce-fragment=\"1\"\u003e\u003csvg aria-hidden=\"true\" role=\"presentation\" class=\"icon icon-close\" viewbox=\"0 0 16.8 16.8\" data-mce-fragment=\"1\" focusable=\"false\"\u003e\u003cpath fill=\"#444\" d=\"M16.8 1.5L15.4.1 8.4 7l-7-7L0 1.4l7 7-7 7 1.4 1.4 7-7 7 7 1.4-1.4-7-7z\" data-mce-fragment=\"1\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/button\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":42077743710393,"sku":"9789887903390","price":190.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/BRANDLife-Restaurants-Bars.webp?v=1707393982"},{"product_id":"brandlife-health-beauty","title":"BRANDLife: Health \u0026 Beauty","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Health \u0026amp; Beauty\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntegrated brand systems in graphics and space\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive range of needs.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Health \u0026amp; Beauty\u003c\/strong\u003e explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by healthcare and beauty brands today. 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Features include:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.• A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.• Current U.S. salary information and freelance rates by discipline.• Pricing guidelines for buyers and sellers.• Up-to-date copyright registration information.• Model contracts and forms to adapt to your specific needs.• Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook\u003ci data-mce-fragment=\"1\"\u003e.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"tab-content__title\"\u003eReviews\u003c\/h3\u003e\n\u003cul class=\"tab-content__list\"\u003e\n\u003cli class=\"review\"\u003e\n\u003cblockquote\u003e\n\u003cp class=\"mq\"\u003e\"Excellent....the handbook contains invaluable information about virtually every aspect of running a freelance design business. 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If you're getting started in the design business looking for pricing, business and ethical guidelines, or even a seasoned pro looking for salary comparisons or a knowledge brush-up, this book is a must-have.\"\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"mqp\"\u003eThe Graphic Mac (praise for the 15th edition)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Graphic Artists Guild","offers":[{"title":"Default Title","offer_id":42136897093817,"sku":"97093817","price":205.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Graphic-Artists-Guild-Handbook-Pricing-Ethical-Guidelines.webp?v=1705244824"},{"product_id":"studio-culture-now","title":"Studio Culture Now","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTitle: Studio Culture Now: Advice and guidance for designers in a changing world\u2028 [Unit 45]\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEditor: Mark Sinclair\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesign: Julia\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroduction: Adrian Shaughnessy\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eStudio Culture Now\u003c\/em\u003e is the essential guide to setting up, running and developing a design studio. It offers bang up-to-date advice and guidance for designers working in a world of rapid change.\u2028 First published at the end of 2020, the book sold out quickly and is now available in a second printing.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn 2009, Unit Editions published its first book, \u003cem data-mce-fragment=\"1\"\u003eStudio Culture: The secret life of the graphic design studio\u003c\/em\u003e. Now, thanks to the generosity of over 800 Kickstarter backers and a successful funding campaign, we are able to publish a follow-up. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe book\u003c\/strong\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eStudio Culture Now\u003c\/em\u003e features in-depth interviews with a host of leading design studios. The interviewees share their experiences, insights, fears and joys, and reveal how they deal with the fundamentals and aspirations of studio life. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCandid and generous, these extensive Q\u0026amp;As form a blueprint for anyone planning a studio practice, or anyone struggling with maintaining one. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTopics covered include: getting jobs, working with clients, balancing creativity with profitability, accounting, hiring, promotion, wellbeing, and much more. The interviews, mostly conducted in the past few months, also reveal how studios are adapting to the changes brought about by the coronavirus pandemic.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFeatured studios include:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAtelier Dyakova, Champions Design, Civilization, Design by Toko, DIA, ÉricandMarie, Formist, Google Design, GUNMAD \/ Or Type, Hansje van Halem, Helmo, Hey Studio, Hubertus Design, Jade Purple Brown, Julia, Morcos Key, My Name is Wendy, Neubau, Office of Craig, OK-RM, Parámetro Studio, Peepshow, ps.2, Regular Practice, Sara De Bondt studio, Sarah Boris Studio, Studio Rejane Dal Bello, Vrints-Kolsteren, WeShouldDoItAll, YesYesNo.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn extensive ‘Studio Intelligence’ section provides a checklist covering vital topics such as the benefits and pitfalls of remote working, space sharing, professional help and social media policies. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThere is also input from two design world experts: Sophie Thomas on sustainability and Matt Alagiah (It’s Nice That) on self-promotion — plus expert advice on studio finances and accounting from Avi Josephs; and artist and designer Eric Schrijver on the basics of copyright.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHere’s a tiny sampling of the rich and diverse insights you’ll find in \u003cem data-mce-fragment=\"1\"\u003eStudio Culture Now\u003c\/em\u003e:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eI didn’t realise this when I was starting out, but you can completely invent the type of studio you want to run — and it can be as weird or unconventional as you are yourself. You don’t need to conform to existing models. You don’t need to be answering the phone nine-to-five or have a flashy office in a capital city.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSara De Bondt (Belgium)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe worst part of running a studio? I never truly take a break. Because I wear so many different hats there’s always something that needs to get done. It can be really hard to step away from work and just be present in the moment.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eJade Purple Brown (USA)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOur goal has never been to become wealthy, but to create the conditions to exercise our profession with pleasure while remaining free to choose what we do. So this effectively involves a balance between certain well-paid, but not very stimulating projects, which in turn finance others that are perhaps less profitable but more interesting. \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThomas Couderc, Helmo (France)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHaving an accountant was critical for us — we’ve had one since day one. We always want to work with people that are the best at what they do. We know our limitations, accounting is definitely one of them.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMichael Ellsworth, Civilization (USA)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eToday the studio is composed almost entirely of women. This was not deliberate; it was pure coincidence. And we are very proud to host and showcase all this female talent. We are focused right now on promoting women’s empowerment, but we are always on the lookout for new collaborators, ideas and points of view. \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCristina Arreola and Vanessa Santos, Parámetro Studio (Mexico)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe started when we were quite young and the idea was to keep our expenses small, keep it nimble, don’t get used to luxuries — it’s an ideology really. 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[Unit 43]\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEditors: Adrian Shaughnessy, Tony Brook\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEssays: Adrian Shaughnessy, Antonia Lee\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesign: Spin\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLimited Edition of 2000 – unique ‘tipped-in’ image on each cover\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMatt Pyke, founder and creative director of Universal Everything, calls his studio a “digital art and design collective”. And after 15 years of revolutionary work in the digital realm, UE has its first book – \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eWhat is Universal Everything?\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWorking closely with Pyke, the Spin design team of Tony Brook and Claudia Klat have designed a book that successfully brings Universal Everything’s vivid on-screen work to the printed page. The book is printed using a unique salmon pink fluoro colour that has been specially created and mixed for the project.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eWhat is Universal Everything?\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e examines 24 of the studio’s most exciting projects, from work for clients such as Microsoft, Hyundai and MTV, through to projects for Radiohead and the Science Museum in London. For each piece of work, Pyke collaborates with a pool of international creative talent from his base in Sheffield in the north of England.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe book also focuses on several of UE’s self-initiated projects that keep the studio pushing forward. These speculative explorations, says Pyke, are concerned with “trying to invent the future before we get there”.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe book also includes two essays and extensive interviews throughout, 90 pages of Pyke’s hand-drawn sketches, as well as detailed listings of the studio’s numerous sources of inspiration – from music to literature; from places to food. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn keeping with the book’s high production values, nearly all the work featured in the book has been re-rendered at high res, allowing the full majesty of Universal Everything’s screen-based work to be captured on the printed page.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFurthermore, every cover of \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eWhat is Universal Everything?\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e is unique: a different tipped-in image graces the cover of each edition. As Pyke notes: “We developed software to generate random combinations of shapes, colours and sizes with collision detection. Thousands of unique graphic compositions have been generated.... Everyone will own a one-off.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAbout UE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“The company creates gorgeous visual spectacles on screen that, while they will never be attained in physical reality, reinterpret the nuances of natural human motion and seem to have a soul, a heartbeat, and the breath of life.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eThe Creators Project, Vice\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Universal Everything proves how effective a flexible, collaboration-based agency model can be to deliver awe-inspiring projects on a global scale.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eCreative Bloq\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“The studio’s desire to uncover new forms and aesthetic ideas produces profound experiences; often blurring the line between the art world and the commercial world of brands… as digital artists, their output is ahead of the rest.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eHighsnobiety\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Artists love to portray technology as the villain, as a force for evil that makes short work of our humanity… Matt Pyke isn’t one of them. The artist – who, it should be noted, works out of a log cabin in Sheffield, England – is an unabashed techno-optimist.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eFast Company\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSize: 240mm × 338mm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePages: 384 (plus 4pp cover)\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFormat: Hardback, black foil-blocked type on cover\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrinting: Litho\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eColours: CYK + one special\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSpecial colour: Salmon fluoro (THSX0339 Unit Ed. – Universal Fluoro Red\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eInks: Toyo Ink LED-UV \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCover image: 2,000 unique tipped-in images; high gloss lamination\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eColours: CYK + one special\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTypeface(s): GT Cinetype by Grilli type\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrinter: GöteborgsTryckeriet, Mölndal\u003c\/span\u003e","brand":"Unit Editions","offers":[{"title":"Default Title","offer_id":42494971969721,"sku":"9781916457331","price":342.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/What-is-Universal-Everything.webp?v=1705244912"},{"product_id":"brandlife-boutique-hotels-hostels","title":"BRANDLife: Boutique Hotels \u0026 Hostels","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Boutique Hotels \u0026amp; Hostels\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntegrated brand systems in graphics and space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eThe boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers’ short stays. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom conception to delivery,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Boutique Hotels \u0026amp; Hostels\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eexamines how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEditor: victionary\u003cbr data-mce-fragment=\"1\"\u003eSpecs: 190 x 255 mm, 280 pp\u003cbr data-mce-fragment=\"1\"\u003eFormat: full colour, softcover with jacket\u003cbr data-mce-fragment=\"1\"\u003eRelease date: August 2017\u003cbr data-mce-fragment=\"1\"\u003eLanguage: English\u003cbr data-mce-fragment=\"1\"\u003eISBN 9789887774631\u003c\/p\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":42495209898169,"sku":"9789887774631","price":190.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/products\/BRANDLife-Boutique-Hotels-Hostels.webp?v=1678534427"},{"product_id":"brandlife-cafes-coffeehouses","title":"BrandLife: Cafes \u0026 Coffeehouses","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"product__description--container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Cafés \u0026amp; Coffeehouses\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntegrated brand systems in graphics and space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe third wave of coffee is not simply about having your all-important daily caffeine boost, it is also about championing the idea that coffee-making is an artisanal practice. With this emphasis on craftsmanship, the choreography of a perfectly pleasant and company-loving setting in which to enjoy these delectable refreshments has become of great necessity. Not only do we find ourselves addicted to the palliative tastes and stimulative effects of coffee, but we are equally gripped by the seraphic experiences these cafés \u0026amp; coffeehouses cultivate.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCovering topics from conception to application,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Cafés \u0026amp; Coffeehouses\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eoffers an insider’s view on the making of coffee institutions that play up today’s experience-driven coffee culture. The book attests the power of branding through 57 tasteful graphic identity and interior design projects from around the world. The synergy between these expertly curated collateral, furnishings and spaces is then decoded in interviews with design whiz such as Kokoro \u0026amp; Moi, moodley brand identity, We Are Huntly and Kleydesign. The scintillating line-up also comprises head of top coffee roasters Verve and Ritual, who offer words of wisdom on realising vision and making coffee with an attitude.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEditor: victionary\u003cbr data-mce-fragment=\"1\"\u003eSpecs: 190 x 255 mm, 280 pp\u003cbr data-mce-fragment=\"1\"\u003eFormat: full colour, softcover with jacket\u003cbr data-mce-fragment=\"1\"\u003eRelease date: November 2016\u003cbr data-mce-fragment=\"1\"\u003eLanguage: English\u003cbr data-mce-fragment=\"1\"\u003eISBN 978-988-77148-1-1\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton type=\"button\" class=\"btn btn--clear btn--square\" data-product-description-close=\"\" data-mce-fragment=\"1\"\u003e\u003csvg aria-hidden=\"true\" role=\"presentation\" class=\"icon icon-close\" viewbox=\"0 0 16.8 16.8\" data-mce-fragment=\"1\" focusable=\"false\"\u003e\u003cpath fill=\"#444\" d=\"M16.8 1.5L15.4.1 8.4 7l-7-7L0 1.4l7 7-7 7 1.4 1.4 7-7 7 7 1.4-1.4-7-7z\" data-mce-fragment=\"1\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/button\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":42495209930937,"sku":"9789887714811","price":190.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/products\/BrandLife-Cafes-Coffeehouses.webp?v=1678253216"},{"product_id":"big-data-big-design","title":"Big Data, Big Design","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eBig Data, Big Design\u003c\/em\u003e provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered, intentional design.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEnter the world of Machine Learning (ML) and Artificial Intelligence (AI) through a design lens in this thoughtful handbook of practical skills, technical knowledge, interviews, essays, and theory, written specifically for designers. Gain an understanding of the design opportunities and design biases that arise when using predictive algorithms. Learn how to place design principles and cultural context at the heart of AI and ML through real-life case studies and examples. This portable, accessible guide will give beginners and more advanced AI and ML users the confidence to make reasoned, thoughtful decisions when implementing ML design solutions.\u003c\/p\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":43036742811833,"sku":"","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Big-Data-Big-Design.webp?v=1705246268"},{"product_id":"success-is-90-spite","title":"Success Is 90% Spite","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eBased on the popular webcomic \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eThe Pigeon Gazette!\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e Follow artist Jane Zei through the everyday rollercoaster of a quarter-life crisis—when high-flying optimism meets cold, hard adulthood during the journey from college to a full-time career. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eWith favorites from viral webcomic \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eThe Pigeon Gazette\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e, along with never-before seen comics,\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eSuccess is 90% Spite\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a reminder that there's nothing you can't achieve through hard work, persistence—and really wanting to prove someone else wrong.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• A hilarious and high-energy collection that captures the all-too-real difficulties of life as a 20-something in a modern world\u003cbr data-mce-fragment=\"1\"\u003e• Comics follow Jane's endearingly awkward and whimsical efforts to navigate adulthood.\u003cbr data-mce-fragment=\"1\"\u003e• Covers a range of topics in both short, four-panel, and longer-form comics\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eWhen life gives you lemons . . . throw those suckers back into life's stupid face and make your own success.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eJane's stories of awkward subway flirting, mounting credit card debt, office pooping etiquette, navigating friendships as an adult, and taking countless snack breaks (and other people's snacks) are told with upbeat and imaginative twists that show just how ridiculous growing up can be.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Pigeon Gazette\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e has been featured in articles by Huffington Post, Bored Panda, and Buzzfeed\u003cbr data-mce-fragment=\"1\"\u003e• Great gift for fans of funny webcomics, internet humor, and any millennial trying to make their way in the world\u003cbr data-mce-fragment=\"1\"\u003e• Add it to the collection of books like \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eAdulthood Is a Myth: A Sarah's Scribbles Collection\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e by Sarah Andersen, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eAm I There Yet?: The Loop-de-loop, Zigzagging Journey to Adulthood\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e by Mari Andrew, and \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eIt's All Absolutely Fine: Life Is Complicated So I've Drawn It Instead\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e by Ruby Elliot\u003c\/span\u003e","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":43036744417465,"sku":"","price":75.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Success-Is-90-Spite.webp?v=1705246311"},{"product_id":"sustainable-design","title":"Sustainable Design: A Critical Guide (Architecture Briefs)","description":"\u003cspan data-mce-fragment=\"1\"\u003eWritten for students and practitioners in the fields of architecture and interior design, our new Architecture Brief Sustainable Design provides a concise overview of all the techniques available for reducing the energy footprint of structures and spaces. With clear, simple language and a practical \"can do\" approach, author David Bergman covers everything from the profession's ethical responsibility, to design structures and spaces that sustain our natural resources, to specific considerations such as rainwater harvesting, graywater recycling, passive heating techniques, solar orientation, green roofs, wind energy, daylighting, indoor air quality, material evaluation and specification, and how to work with green building certification programs.\u003c\/span\u003e","brand":"Princeton","offers":[{"title":"Default Title","offer_id":43036744450233,"sku":"","price":110.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Sustainable-Design-A-Critical-Guide-Architecture-Briefs.webp?v=1705246318"},{"product_id":"underachievers-manifesto","title":"The Underachiever's Manifesto: The Guide to Accomplishing Little and Feeling Great","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLower the bar. Turn it down a notch. Get off the Stairmaster. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Underachiever's Manifesto\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is the playfully persuasive pocket guide to living life to the least and loving it. With sharp humor and genuine wisdom, this welcome little book extols the fabulous benefits of underachievement in our overextended society. A witty introduction makes the case for the right amount of effort a lot less than we've been led to believe. Ten principles of underachievement establish the basics (#8: The tallest blade of grass is the surest to be cut); and practical applications show how mediocrity is the key to happiness at work, in relationships, dieting, exercise, investment, and more. Devilishly enlisting examples from philosophy, economics, science, and good common sense, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Underachiever's Manifesto\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a lighthearted, life-changing rallying call for those who dare to do less and enjoy more.\u003c\/span\u003e","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":43036744581305,"sku":"","price":42.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/The-Underachievers-Manifesto-The-Guide-to-Accomplishing-Little-and-Feeling-Great.webp?v=1705246337"},{"product_id":"work-life-balance-list-ledger","title":"Work\/Life Balance List Ledger","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\n\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThis notepad understands.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e It understands your hustle, your passions, your exhaustion. Based on Adam J. Kurtz's super-popular print, this list ledger helps you separate work and life in a balanced way. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFrom the author\/artist:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\"Here's the deal: Being busy isn't a personality. Being tired isn't helping you 'kick ass, boss babe!' None of the inspirational aphorisms in the world are going to replace things like sleep, sunshine, positive relationships, washing your hair just to feel the water on your face, and all those other real-life things. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\"My wish for you is balance: plenty of things going on in your professional and personal life. Ups and downs, learning experiences, huge successes, and 'anecdotal research' on your way. Use these pads as you plan, build, and grow. This shit is real, and it helps.\" —Adam\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Funny, honest, and uplifting, this twist on work-life productivity will appeal to anyone that has felt burnout or struggled to find balance.\u003cbr data-mce-fragment=\"1\"\u003e• Great for followers of Adam J. Kurtz, or any fans of sarcasm and dark humor\u003cbr data-mce-fragment=\"1\"\u003e• A great gift (or self-purchase) for recent graduates or anyone new to the workplace\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIncludes:\u003cbr data-mce-fragment=\"1\"\u003e• 2 lined notepads (one for \"Work Things\" and one for \"Life Things\", 3 5\/8 x 9 inches each \u003cbr data-mce-fragment=\"1\"\u003e• Cover reads \"Do What You Love and You'll Never Work a Day in Your Life Work Super Hard All the Time with No Separation or Any Boundaries and Also Take Everything Extremely Personally\"\u003cbr data-mce-fragment=\"1\"\u003e• Pencil (with eraser) with the words \"Try not to lose it\" printed on the side in the artist's signature handwriting\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdam J. Kurtz is a Brooklyn-based artist and author whose work is rooted in honesty, humor, and a little darkness. His first book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003e1 Page at a Time: A Daily Creative Companion,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e has been translated into 15 languages. He's collaborated on products for retailers such as Urban Outfitters, Strand Bookstore, and Fishs Eddy. He has also worked with Pepsi, Adobe, and the \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eNew York Times\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. In 2016, he was named one of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ePrint\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e magazine's \"15 Under 30\" New Visual Artists.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Chronicle","offers":[{"title":"Default Title","offer_id":43036744777913,"sku":"","price":65.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/WorkLife-Balance-List-Ledger.webp?v=1705246363"},{"product_id":"sh-t-they-didnt-tell-you","title":"Sh*t They Didn't Tell You: How to Succeed in the Creative Industries","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"1786279533\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"263ap3-nejekd-867qht-h38qik\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis straight-talking, fun book is aimed at fresh graduates planning a career in the creative industries. It gives them the tools to identify and navigate the right path. Filled with practical tips and exercises, and illustrated with 'how to' flow charts and diagrams, it focuses not just on the creative skills needed for a successful and lucrative career but a great lifestyle too.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"1786279533\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"l2xu8w-odc9t2-2xax9t-tn66sk\" data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"tellAmazon_feature_div\" class=\"celwidget\" data-feature-name=\"tellAmazon\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-asin=\"1786279533\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"z6de9y-r09on8-av6gxz-d28pjb\" data-cel-widget=\"tellAmazon_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-2\" data-csa-c-type=\"widget\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-id=\"s1jzh3-uauo3d-9hgpbr-bk6sti\" data-cel-widget=\"tell-amazon-desktop_DetailPage_1\" data-mce-fragment=\"1\" cel_widget_id=\"tell-amazon-desktop_DetailPage_1\"\u003e\n\u003cdiv id=\"CardInstanceiHElKfkE4vCnrjp4HwPi7Q\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_1\" data-acp-tracking=\"{}\" data-mix-claimed=\"true\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Quercus Publishing","offers":[{"title":"Default Title","offer_id":43039005966521,"sku":"","price":85.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Sht-They-Didnt-Tell-You-How-to-Succeed-in-the-Creative-Industries.webp?v=1705246382"},{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day","title":"I'm Afraid Debbie from Marketing Has Left for the Day","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this ground-breaking book author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow to Use Behavioural Design to Create Change in the Real World\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about \u003ci data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003enecessary change\u003c\/b\u003e\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing \u003cb data-mce-fragment=\"1\"\u003ebehavioural design\u003c\/b\u003e and an accessible \u003cb data-mce-fragment=\"1\"\u003efour-step method\u003c\/b\u003e, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003c\/p\u003e","brand":"Quercus Publishing","offers":[{"title":"Default Title","offer_id":43039006032057,"sku":"","price":78.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Im-Afraid-Debbie-from-Marketing-Has-Left-for-the-Day.webp?v=1705246419"},{"product_id":"how-to-do-great-work-without-being-an-asshole","title":"How to Do Great Work Without Being an Asshole: (Guides for Creative Industries)","description":"\u003cspan data-mce-fragment=\"1\"\u003eIt's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry--and more choice for young talent--than ever before, this unsustainable way of doing business is a ticking time bomb.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion, or film.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePacked with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSimple strategies can easily be implemented to create a happier, more productive team and--importantly--BETTER WORK!.\u003c\/span\u003e","brand":"Quercus Publishing","offers":[{"title":"Default Title","offer_id":43039006294201,"sku":"","price":75.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/How-to-Do-Great-Work-Without-Being-an-Asshole-Guides-for-Creative-Industries.webp?v=1705246475"},{"product_id":"the-women-who-changed-art-forever","title":"The Women Who Changed Art Forever: Feminist Art – The Graphic Novel","description":"\u003cp\u003eThese women changed art forever - told in colourful graphic novel form, this is the story of four pioneers of feminist art: Judy Chicago, Faith Ringold, Ana Mendieta, and the Guerilla Girls.\u003c\/p\u003e\u003cp\u003eEach made their mark in their own powerful way. Judy Chicago made us reassess the female body, Faith Ringold taught us that feminism is for everyone, Ana Mendieta was a martyr to violence against women, while the Guerilla Girls have taken the fight to the male-dominated museum. 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Or is it simply innate? \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title-header__description-text title-header__full-summary\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"title-header__description-text title-header__full-summary\" data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis book will help you find your creativity through your own unique identity and experience, challenging you to fight those negative voices, get out of your habitual comfort zones and - most importantly - play. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"title-header__description-text title-header__full-summary\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"title-header__description-text title-header__full-summary\" data-mce-fragment=\"1\"\u003e\n\u003cspan\u003ePart practical workshop and part provocative guide, \u003c\/span\u003e\u003ci\u003eCreativity Begins With You \u003c\/i\u003e\u003cspan\u003eis an invaluable companion for any student working across the creative disciplines.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e","brand":"Quercus Publishing","offers":[{"title":"Default Title","offer_id":43039007244473,"sku":"","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/products\/Creativity-Begins-With-You.webp?v=1678535195"},{"product_id":"how-to-make-work-not-suck","title":"How to Make Work Not Suck","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cb\u003eGoogle doesn't have the answer \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDream big, plan small\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhen in doubt, Helvetica\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAssumption is the mother of all f*** ups\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eStay curious\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNo one knows what they're doing, neither should you\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this straight-talking guide to the real world of work, discover genuinely useful advice that will help you find the confidence to go for that promotion, quit your job, break into that industry, nail that pitch or climb over a creative brick wall. With 120 irreverent, unusual but always useful insights, this book will help you reach your career goals.\u003c\/span\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43181568622777,"sku":"","price":80.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/How-to-Make-Work-Not-Suck.webp?v=1705247548"},{"product_id":"the-story-is-everything","title":"The Story Is Everything: Mastering Creative Communication for Business","description":"\u003cp\u003eWe all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.\u003cbr\u003eThis book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.\u003cbr\u003eFrom writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43181568983225,"sku":"","price":95.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/The-Story-Is-Everything-Mastering-Creative-Communication-for-Business.webp?v=1729444352"},{"product_id":"creating-a-brand-identity-a-guide-for-designers","title":"Creating a Brand Identity: A Guide for Designers","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"product__description rte\"\u003eCreating a brand identity is a fascinating and complex challenge for the graphic designer. 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Following an introduction on the purpose of prototyping, specific materials, tools and techniques are examined in detail, with step-by-step tutorials and industry examples of real and successful products illustrating how prototypes are used to help solve design problems. Workflow is also discussed, using a mixture of hands-on and digital tools.\u003cbr\u003e\u003cbr\u003eThis new edition includes case studies representing technological developments such as prototyping user experience and interactive electronic products, as well as a new expanded section on digital modelmaking tools, including 3D printing and laser cutting.\u003cbr\u003e\u003cbr\u003eThe first chapters of the book explain why prototyping is so important to the design process. The many uses of prototyping will be shown in the context of several comprehensive projects by some of the world's leading design firms.\u003cbr\u003e\u003cbr\u003eThe second part is an introduction to the typical materials used by designers in their prototyping efforts and how to work with them. In all cases, the approach is to use digital and manual tools in a complementary and effective fashion. Tutorials were specifically developed that underline the back and forth of digital and manual ways of working. The emphasis is on the kinds of construction that can be done by the designers themselves. 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In his introduction, Adrian George traces the history of curating back to its origins in the 17th century and outlines the multifarious roles of the curator today, including as custodian, interpreter, educator, facilitator and organizer. Twelve chapters then chart the various stages of the exhibition process in invaluable detail and clear, informative language – from initial concept to writing contracts and loan requests, putting together budgets and schedules, producing exhibition catalogues and interpretation materials, designing gallery spaces, working with artists, lenders and art handlers, organizing private views, and documenting and evaluating a show. A distinguished cast of international museum directors and curators offer advice and tips.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e","brand":"Thames and Hudson Ltd","offers":[{"title":"Default Title","offer_id":43181858521273,"sku":"","price":140.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/products\/The-Curators-Handbook-Museums-Commercial-Galleries-Independent-Spaces.jpg?v=1680021038"},{"product_id":"craft-based-design","title":"Craft-Based Design: On Practical Knowledge and Manual Creativity","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWhat is the role of craftsmanship in the post-industrial age? Can it hold up as an economically viable model in face of the increasing digitalization in all areas of life? A new generation of producing designers has seized the chance to bring together tradition and innovation: artisans, who are putting scientific research theories into action in their own craftsmanship processes, proving that designed crafting is compatible with today’s lifestyles and career worlds. \"Craft-based Design\" portrays selected designing crafters with very different educational backgrounds in a generational dialogue, showing how they join design work, technology, and manufacturing with cleverly implemented international experience to develop self-determined and economically successful small-scale business models. Photographs of the resulting products and workshops they are made in are complemented with interviews revealing the personal knowledge of the crafters, providing the reader with impressive insights on contemporary craftsmanship and establishing it as an approach unique to the 21st century.\u003c\/span\u003e","brand":"Verlag Niggli","offers":[{"title":"Default Title","offer_id":43181858652345,"sku":"","price":160.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Craft-Based-Design-On-Practical-Knowledge-and-Manual-Creativity.webp?v=1705248584"},{"product_id":"designing-peace","title":"Designing Peace","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHow design can help foster the conditions for global peace: an intersectional visual conversation between activists, designers, architects and theorists\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow might we collectively put our creative forces together to envision a future we want to live in and take action to create it now? \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDesigning Peace\u003c\/span\u003e\u003cspan\u003e is an intersectional snapshot of the actions―culturally diverse and wide-ranging in scale―that are currently in play around the world.\u003cbr\u003eOffering perspectives on peace through essays, interviews, critical maps, project profiles, data visualizations and art, this book conveys the momentum that design can gain in effecting a peace-filled future. From activists, scholars and architects to policymakers and graphic, game and landscape designers, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDesigning Peace\u003c\/span\u003e\u003cspan\u003e flips the conversation: peace is not simply a passive state signifying the absence of war, it is a dynamic concept that requires effort, expertise and multidimensional solutions to address its complexity.\u003cbr\u003eDesigners engage with individuals, communities and organizations to create a more sustainable peace―from creative confrontations that challenge existing structures to designs that demand embracing justice and truth in a search for reconciliation. This publication aims to expand the discourse on what is possible if society were to design for peace.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eContributors include\u003c\/span\u003e\u003cspan\u003e: Michael Adlerstein, Pablo Ares and Julia Risler, Merve Bedir, Everisto Benyera, Nadine Bloch and Andrew Boyd, Lee Davis, Toni L. Griffin, Kristian Hoelscher, Dillon Horwitz, Michael Kenwick, Jason Miklian, Michael Murphy, Binalakshmi Nepram, Caroline O'Connell, Chelina Odbert, Tone Selmer-Olsen and Håvard Breivik, Beth Simmons and others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e","brand":"Cooper Hewitt","offers":[{"title":"Default Title","offer_id":43181859242169,"sku":"","price":190.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Designing-Peace.jpg?v=1711474768"},{"product_id":"learning-from-china","title":"Learning from China","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003e• This 320-page reference book collects 50 pioneering retail designs in China\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e• The book explores the multifunctional lifestyle destinations and food kiosks to multi-brand stores and themed pop-ups that are setting the scene in the Chinese retail\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e• Featured projects are accompanied by descriptive text, stunning photography, drawings and sketches, and designer profiles in four to eight pages features\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e• Each of the book's four chapters is prefaced by a short introduction highlighting leading trends in the retail industry in China\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e• Closing the chapters, key takeaways provide an indispensable tool for interior designers, architects and clients alike as we tackle the future of the brick-and-mortar store\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eAs e-commerce uproots the norms and conventions of physical retail, Chinese retailers are showing the way forward. What can designers, architects and industry leaders learn from this melting pot of innovation? Departing from Frame’s successful Powershop series, Learning from China showcases 50 retail designs developed by a troupe of national and international designers in China. From multifunctional lifestyle destinations and food kiosks to multi-brand stores and themed pop-ups, this curated selection of case studies provides a window into the future of the industry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frame Publishers","offers":[{"title":"Default Title","offer_id":43181859635385,"sku":"","price":210.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Learning-from-China.webp?v=1705248922"},{"product_id":"am-i-overthinking-this","title":"Am I Overthinking This?","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"Michelle Rial's illustrated book explores life's big questions (Am I eating too much cheese? Has anyone seen my sunglasses?) through a series of charts, graphs, and diagrams. Her delightful visuals dissect modern anxieties with real-life objects.\" --\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eWIRED\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\"Michelle Rial creates dazzling and insightful infographics...peppered with clever insights and coy observations\" --\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eVulture\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\"If decisions feel daunting, refer to this book of amusingly overwrought charts and diagrams.\" --\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eReal Simple\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\"I love this book: it's creative, witty, pretty, and insightful.\" --\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBook Riot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThis is a book of questions with answers, over-answers, and charts: \u003c\/span\u003e\u003cspan\u003eDid I screw up? How do I achieve work-life balance? Do I have too many plants? Like a conversation with your non-judgmental best friend, Michelle Rial delivers a playful take on the little dilemmas that loom large in the mind of every adult through artful charts and funny, insightful questions. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThis book serves as a reminder that there isn't always one right answer--and that, sometimes, the only answer is to pick a path and keep moving. \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e* A perfect coffee table, bathroom or bar top conversation-starting book\u003cbr\u003e* Makes a great gift for a friend who tends to think about the big and small questions a bit too much\u003c\/span\u003e","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":43182542192825,"sku":"","price":83.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Am-I-Overthinking-This.webp?v=1705249017"},{"product_id":"emotion-by-design","title":"Emotion By Design","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"a-text-bold\"\u003eInnovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003eIn EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eCreativity is a Team Sport\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDare to be Remembered\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLeave a Legacy, Not Just a Memory\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003eOver the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eemotion by design\u003c\/span\u003e\u003cspan\u003e. \u003cbr\u003e \u003cbr\u003eWith fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.\u003c\/span\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":43182542422201,"sku":"","price":135.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Emotion-By-Design.webp?v=1705249023"},{"product_id":"branding-that-means-business","title":"Branding that Means Business","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"a-text-bold\"\u003eA revelatory guide on how to build, sustain and grow a brand.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else.\u003cbr\u003e \u003cbr\u003eSo how do you make sure your brand connects with consumers? \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBranding that Means Business\u003c\/span\u003e\u003cspan\u003e draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.\u003c\/span\u003e","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":43182542454969,"sku":"","price":121.5,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Branding-that-Means-Business.webp?v=1705249028"},{"product_id":"paul-rand-a-designers-art","title":"Paul Rand: A Designer's Art","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIf Paul Rand was the most influential American graphic designer of the twentieth century, then \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePaul Rand: A Designer's Art\u003c\/span\u003e\u003cspan\u003e is the most important on his work. A comprehensive collection of his most important and best-known designs, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eA Designer's Art\u003c\/span\u003e\u003cspan\u003e gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.\u003c\/span\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":43189421375673,"sku":"","price":245.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Paul-Rand-A-Designers-Art.webp?v=1705249045"},{"product_id":"get-your-shit-together","title":"Get Your Shit Together","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"dd7wqm-shttlj-dq3w4i-wgmowp\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1797220020\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\u003cspan\u003eGet Your Shit Together is the first book that exclusively features recent artwork in color by beloved British artist David Shrigley. This volume celebrates Shrigley’s absurd, deadpan sensibility through both his signature drawing style and accompanying text. Organized by chapters with titles such as Stupid, Nonsense, Dirt, Fear, Paranoia, Love, and Self Delusion, this collection is sure to delight die-hard Shrigley fans and new ones alike. This is the largest-format book to date on Shrigley’s prolific work, and features design details such as a ribbon marker with one of his mordant sayings printed on it, as well as hand-written, humorous essays throughout.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"legalEUAtf_feature_div\" data-csa-c-id=\"pnag8q-xoc3f3-y4idp4-4dhv6t\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1797220020\" data-csa-c-slot-id=\"legalEUAtf_feature_div\" data-csa-c-content-id=\"legalEUAtf\" data-csa-c-type=\"widget\" data-feature-name=\"legalEUAtf\" class=\"celwidget\" id=\"legalEUAtf_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-csa-c-id=\"xcotut-e570ld-ukojdu-lz4ro\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1797220020\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-feature-name=\"globalStoreInfoBullets\" class=\"celwidget\" id=\"globalStoreInfoBullets_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"buyingOptionNostosBadge_feature_div\" data-csa-c-id=\"fqqs94-lp2u8a-igtwp5-lys7nv\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1797220020\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-feature-name=\"buyingOptionNostosBadge\" class=\"celwidget\" id=\"buyingOptionNostosBadge_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"edpIngress_feature_div\" data-csa-c-id=\"gyio2k-6eslb3-wv3fkn-pg5ocu\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1797220020\" data-csa-c-slot-id=\"edpIngress_feature_div\" data-csa-c-content-id=\"edpIngress\" data-csa-c-type=\"widget\" data-feature-name=\"edpIngress\" class=\"celwidget\" id=\"edpIngress_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"richProductInformation_feature_div\" data-csa-c-id=\"14uzde-4hr0b2-tstm8r-1n9vrh\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1797220020\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-type=\"widget\" data-feature-name=\"richProductInformation\" class=\"celwidget\" id=\"richProductInformation_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"rich_product_information\" data-csa-c-id=\"lza1hk-ko5aoa-67rx30-z3kchn\" class=\"a-section a-spacing-none celwidget\" id=\"rich_product_information\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":43231993823417,"sku":"","price":230.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Get-Your-Shit-Together.webp?v=1705249089"},{"product_id":"beg-steal-and-borrow","title":"Beg, Steal and Borrow: Artists against Originality","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"Art is theft\" Picasso once proclaimed, and much of the best and most 'original' new art involves an act or two of unequivocal, overt theft.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eParadoxically, the law relating to artistic borrowing has grown more restrictive. \"The plagiarism and copyright trials of the twenty-first century are what the obscenity trials were to the twentieth century\", Kenneth Goldsmith, has observed. \"These are really the issues of our time.\"\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eBeg, Steal and Borrow\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e offers a comprehensive and provocative survey of a complex subject that is destined to grow in relevance and importance. It traces an artistic lineage of appropriation from Michelangelo to Jeff Koons, and examines the history of its legality from the sixteenth century to now.\u003c\/span\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43378212405433,"sku":"","price":88.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Beg-Steal-and-Borrow-Artists-against-Originality.webp?v=1695029279"},{"product_id":"dont-get-a-job-make-a-job-new-edition","title":"Don't Get a Job...Make a Job New Edition: Inventive career models for next-gen creatives","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"product__description rte\"\u003eIs it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? 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Make a Job\u003c\/i\u003e celebrates the various strategies that the next generation of creatives are taking to gain exposure and define their own success. \u003cb\u003eThis revised edition includes inspirational advice and a new chapter on making a difference, features new stories from 13 innovative designer-entrepreneurs, and checks in with many of the original creatives from the first edition.\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv data-url=\"\/products\/dont-get-a-jobmake-a-job-new-edition\" data-section=\"template--16018426527938__main-info\" data-author-bio=\"\"\u003e\n\u003cdiv class=\"information-accordion accordion\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43378212438201,"sku":"","price":120.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Dont-Get-a-Job_Make-a-Job-New-Edition-Inventive-career-models-for-next-gen-creatives.webp?v=1695029303"},{"product_id":"the-trend-forecasters-handbook","title":"The Trend Forecaster's Handbook: Second Edition","description":"\u003cp\u003eThe Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.\u003c\/p\u003e\u003cp\u003eThis 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.\u003c\/p\u003e\u003cp\u003eTrends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.\u003c\/p\u003e\u003cp\u003eReviews:\u003c\/p\u003e\u003cp\u003e\"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge.\" - Computers Arts Project\u003c\/p\u003e\u003cp\u003e\"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry.\" - Just4Textiles\u003c\/p\u003e\u003cp\u003e\"The Trend Forecaster's Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences.\" - The Pop-Up City\u003c\/p\u003e\u003cp\u003e\"The Trend Forecaster's Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist\" QRCA VIEWS\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43378212503737,"sku":"","price":210.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/The-Trend-Forecasters-Handbook-Second-Edition.webp?v=1729444387"}],"url":"https:\/\/hobb.ae\/collections\/creative-entrepreneurship-books.oembed?page=2","provider":"Hobb Design \u0026 Visual Culture Bookshop","version":"1.0","type":"link"}