{"title":"Design","description":"","products":[{"product_id":"inside-paragraphs-typographic-fundamentals","title":"Inside Paragraphs : Typographic Fundamentals","description":"\u003cp\u003e Publisher Description\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layoutArea\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"column\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e“There is nothing you need to understand about using type that’s not in this book.\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem\u003e”\u003c\/em\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e—Legendary type designer Matthew Carter\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat goes on inside a paragraph of printed text? 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In 2015, he received the Gerrit Noordzij Prize for extraordinary contributions to the fields of type design, typography, and type education.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cb\u003eDetails: \u003c\/b\u003e\u003cspan\u003eFlexibound\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e\u003cspan\u003e9 × 6 IN (22.9 × 15.2 CM)\u003c\/span\u003e\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e\u003cspan\u003e104\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eColor: \u003c\/b\u003e\u003cspan\u003e62 B\/W\u003c\/span\u003e\u003cbr\u003e\u003cb\u003ePublication Date: \u003c\/b\u003e\u003cspan\u003e08\/25\/2020\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eRights: \u003c\/b\u003e\u003cspan\u003eWorld\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e\u003cspan\u003e 9781616899417\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":37537213644985,"sku":"9781616899417","price":90.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/inside-paragraphs-typographic-fundamentals.webp?v=1705242777"},{"product_id":"how-to-be-a-graphic-designer-without-losing-your-soul-new-edition","title":"How to Be a Graphic Designer without Losing Your Soul, 2nd Edition","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePublished to instant acclaim in 2005, our best selling \u003ci data-mce-fragment=\"1\"\u003eHow to Be a Graphic Designer without Losing Your Soul\u003c\/i\u003e has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. \u003ci data-mce-fragment=\"1\"\u003eHow to Be a Graphic Designer\u003c\/i\u003e offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. 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They briefly shed light on the function and role of text in architectural spaces, discussing specific historical and contemporary examples from cities like Beirut, Dubai, Muscat, Cairo, Rotterdam and Amsterdam, and addressing the various roles of monumental typography in public space. discussing specific historical and contemporary examples from cities like Beirut, Dubai, Muscat, Cairo, Rotterdam and Amsterdam, and addressing the various roles of monumental typography in public space.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe authors include Dr Howayda Al Harithi (American University of Beirut), Zeina Maasri (American University of Beirut), Fadi Shayya (Dar al Handasa), Todd Reisz (Al Manakh 2, editor), Gerard Hadders, Sinan Hassan, Hashim Sarkis, Peter Bilak. 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It raises thoughtful questions and provides useful tools that designers can use in creating new works for interventions in their own cities.\u003c\/p\u003e","brand":"Khatt Books","offers":[{"title":"Default Title","offer_id":39122018205881,"sku":"9789490939014","price":188.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/typographic-matchmaking-in-the-city.webp?v=1705243179"},{"product_id":"hilmi-al-tuni-evoking-popular-arab-culture","title":"Hilmi Al-Tuni - Evoking Popular Arab Culture","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eHilmi Al-Tuni is Egyptian and one of the Arab World’s most prominent and proficient illustrator and book designer. He has formed with his ubiquitous work the visual sensitivities of generations of Arab children and adults alike. 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The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world, visible in all areas of popular culture. Beautifully illustrated, this book presents images from leading designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts, including web design, logo design and branding.\u003c\/p\u003e\u003cp\u003eGeared towards helping you evolve different typographic styles, The Typography Idea Book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand–lettering, vectorizing, novelty typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs.\u003c\/p\u003e\u003cp\u003eFrom the introduction:\u003c\/p\u003e\u003cp\u003e\"Not every designer is a good, much less a great, typographer. Actually, to be a great typographer you have to be a highly skilled graphic designer in the first place. Typography is, arguably, the most important component of graphic design. It requires a distinct ability to make readable messages while expressing, emoting and projecting concepts to audiences, large and small.\u003c\/p\u003e\u003cp\u003eTypography can be copied and, therefore, it can be taught. Like the classical painting student learning to perfect the rendering of human form by repeatedly drawing from the same plaster cast, the best way to learn typography is to do it over and over again. Theory is fine, but practice is necessary in order to develop a visceral feeling about the way letters sit on a page or screen. You must know if they are in harmony, or unsuited to marriage. Playing with typographic puzzle pieces is one of the joys of typography. While the end result must be understandable – though please note that doesn't necessarily mean legible, for illegibility is relative and what is illegible can often be deciphered – the process can be intuitive. What you see is more than what you get: playing with type is an opportunity to create typographic personalities both for yourself and for your clients.\u003c\/p\u003e\u003cp\u003eThis book is geared towards helping you evolve different typographic characters or styles, or perhaps even your specific design signature. What this book is not is a tutorial in typographic basics – kerning, spacing, selecting, and so on. There are many excellent existing volumes that will give you that essential knowledge. Our intention here is to lay out many of the fun, esoteric and eccentric options a typographer has at his or her disposal. 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Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive range of needs.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBRANDLife: Health \u0026amp; Beauty\u003c\/strong\u003e explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how design can affect the quality of experiences and outcomes.\u003c\/p\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":42077743743161,"sku":"9789887972662","price":190.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/BRANDLife-Health-Beauty.webp?v=1705244816"},{"product_id":"symbol","title":"Symbol","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"product__description rte\"\u003eSymbols play an integral role in almost all branding programmes. This book explores the visual language of symbols according to their most basic element: form. \u003cbr\u003e\u003cbr\u003eOver 1,300 symbols from all over the world are included. 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He founded Paper! Tiger! studio in 2011, specializing in editorial and print design.\u003cbr\u003e\u003cbr\u003eSophie Cure is a graphic designer based in Paris. She has run her own studio since 2012, focusing on visual identities, editorial design and educational tools.\u003c\/div\u003e\n\u003cdiv class=\"shopify-block shopify-app-block shopify-block--margin-collapse\" id=\"shopify-block-1de304db-8ca1-482d-9bdf-370c0cc401f3\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"shopify-block shopify-app-block shopify-block--margin-collapse\" id=\"shopify-block-c6b08eda-46c7-4dc0-a854-49ff161b2fce\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"shopify-section product-reviews section\" id=\"shopify-section-template--15847413711042__16462076019b97d04c\"\u003e\n\u003cdiv class=\"page-width section-template--15847413711042__16462076019b97d04c-padding\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43181569015993,"sku":"","price":90.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/products\/Graphic-Design-Play-Book.webp?v=1678871804"},{"product_id":"oh-sh-t-what-now","title":"Oh Sh*t... 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With sections covering education, portfolios, jobs\/freelancing, working process and personal development, this straight-talking, funny and frequently irreverent guide is a must-read for all creative arts students.\u003c\/span\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43181569278137,"sku":"","price":115.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Oh-Sht_-What-Now.webp?v=1705247961"},{"product_id":"creating-a-brand-identity-a-guide-for-designers","title":"Creating a Brand Identity: A Guide for Designers","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"product__description rte\"\u003eCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. \u003cbr\u003e\u003cbr\u003eExercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. \u003cbr\u003e\u003cbr\u003eCase studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.\u003c\/div\u003e\n\u003cdiv data-url=\"\/products\/creating-a-brand-identity-a-guide-for-designers\" data-section=\"template--15847413711042__main-info\" data-author-bio=\"\"\u003e\n\u003cdiv class=\"information-accordion accordion\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":43181569704121,"sku":"","price":120.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/products\/Creating-a-Brand-Identity-A-Guide-for-Designers.webp?v=1678871900"},{"product_id":"logotype","title":"Logotype","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eLogotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. 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The ancient practitioners of this craft used traditional methods of measurement to create dazzling geometric compositions, often based on the repetition of a single pattern. The results are magnificent in their beauty and awe-inspiring in their execution.\u003c\/p\u003e\u003cp\u003eNow, with the aid of this book, everyone can learn how to master this ancient art and create their own intricate patterns or re-create classic examples. All that is needed is a pencil, a ruler, a compass, and a steady hand. Technical tips demonstrate the geometric basics such as how to create designs from one of the foundational “family” shapes: a square, hexagon, or pentagon. This is followed by step-by-step instructions for reproducing some of the best examples of geometric patterns.\u003c\/p\u003e\u003cp\u003eIslamic Geometric Patterns contains twenty-three geometric patterns and brief histories of some of the most famous and beautiful Islamic art and architecture from around the world. 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There are so many questions on the highly topical subject of design. The authors provide answers to many of them by covering a wide range of topics, from the historical roots to the outlook on the near future, from a comprehensive look at product functions to the analysis of the complex design process, from theoretical foundations to descriptive case studies. The central theme is product design, taking the conflicting interests of consumers, manufacturers and designers into consideration. All factors of planning and designing of industrial products are considered and clearly presented. 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