{"product_id":"decoding-logos","title":"Decoding logos: From Logo Design to Branding.","description":"\u003cp\u003eDecoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.\u003c\/p\u003e","brand":"Hoaki","offers":[{"title":"Default Title","offer_id":45278024171705,"sku":"7106005495571","price":185.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/Decoding-logos-From-Logo-Design-to-Branding.jpg?v=1762163704","url":"https:\/\/hobb.ae\/products\/decoding-logos","provider":"Hobb Design \u0026 Visual Culture Bookshop","version":"1.0","type":"link"}