{"product_id":"lettering-and-type","title":"Lettering and Type","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"product-4642765996076\" class=\"product-page product-template\" data-product-id=\"4642765996076\" data-section-id=\"product-template\" data-section-type=\"product-section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rte\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNo component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. \u003ci data-mce-fragment=\"1\"\u003eLettering \u0026amp; Type\u003c\/i\u003e is a smart-but-not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, \u003ci data-mce-fragment=\"1\"\u003eLettering \u0026amp; Type\u003c\/i\u003e features the context and creativity that shape letters and make them interesting.\u003cbr data-mce-fragment=\"1\"\u003eAuthors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes--from editorial illustrations to concert posters to radical conceptual alphabets. \u003ci data-mce-fragment=\"1\"\u003eLettering \u0026amp; Type\u003c\/i\u003e is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs series features a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp id=\"author\" data-mce-fragment=\"1\"\u003eFor nearly a decade, Bruce Willen and Nolen Strals have collaborated under the label Post Typography on creative projects encompassing graphic design, illustration, typography, lettering, and printmaking with additional forays into art, apparel, music, curatorial work, design theory, and vandalism. They both live in Baltimore.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hypervisual__root\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-product-recommendations\" class=\"shopify-section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"desktop-12 tablet-6 mobile-3\" id=\"related\" data-aos=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"row grid_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"tablet-6 desktop-12 mobile-3\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":38890928603321,"sku":"9781568987651","price":105.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2366\/6617\/files\/lettering-and-type.webp?v=1705243077","url":"https:\/\/hobb.ae\/products\/lettering-and-type","provider":"Hobb Design \u0026 Visual Culture Bookshop","version":"1.0","type":"link"}